- Date of release and a short summary of content: 2011 August 21st. This documentary asserts that consumerism is one of the psychotic illnesses. We start to ignore our own lovers, friends, neighbors and kids, preoccupied with processing material items. The documentary presents that humans have basic instincts to structure a sense of identity by possessing products. However, this is not real pleasure or happiness. The more we possess, the more we are likely to have depression, mental health issues and addiction. So, the consumerism we abuse has made us a cancer on the planet. Although we are born to communicate with each other, showing off our brain capacity, consumerism funnels all our brain activities into economy.
- Producer and short biography: Slackjaw film- is an organic group of film-makers who have a firm love of both the outdoors and producing high quality work. It has broad base of experience in all aspects of film production and is friendly. From the profile of Slackjaw film, I assume that their documentary might be covering a topic in a light hearted way.
- Director and short biography:Richard Heap: He was involved in most Slackjaw activity through sheer over enthusiasm. Experienced camera operator, editor and director. He likes climbing and distant horizons. Since he loves outdoor activities, I think he loves nature and enjoy a simple life, so he might be biased toward consumerism
- Discuss the music and how it might affect the content: one third of the documentary consists of music and sound in horror movies, which show that consumerism affects us in a negative way. Then a variety of music are featured differently depending on situations. When they talk about serious topic, serious music was played, and when the documentary gives a solution in the conclusion, the music used makes us peaceful and light-hearted.
- Find an example of a Fallacy used in the documentary: Hasty generalization- Consuming is bad, then people who consumes are not happy, our society if filled up with an array of people who loves to consume, our society is derogated. / all human beings are cancer to our planet
- Pseudoscience was used to support the argument. For example, the professor appearing on the documentary, claims that consumerism causes mental illness; however, there are no way to prove that mental illness is a by-product of consumerism. While some people can get sickened by the addiction of consumerism, others feel happy and confident by purchasing for themselves.
- Yes, facts and opinions are blurred in the documentary, because the professionals give their opinions in most part of the documentary. The viewers would naively believe that the opinions of the professors are facts, but investigating closely we see that the seemingly fact-based contents are opinion-based.
- The last scene was the most effective scene in the documentary. The documentary was basically in a serious mood, but at the end the video concludes that we do not have to consume to make us look good and just enjoy the human nature. So in the end, a 2 year old baby only wearing his underwear is dancing happily in a ramshackle living room. The documentary concludes that we can be as happy as this young boy even though we have nothing.